
Frequently Asked Questions
A practical, no-fluff guide to working with Nest+Branch (with a little heart and clarity woven in).
Whether you're rebranding, launching, or just circling the idea of finally getting your brand aligned—I’ve got answers to the questions I hear most often.
If you don’t see your question here, you’re always welcome to reach out!
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What does Nest+Branch actually do?
Nest+Branch is a boutique creative studio built for founders, service providers, and personal brands who are ready to grow with clarity and intention. I help you define who you are, refine how you show up, and design a brand that reflects the version of you the world needs to meet—through brand strategy, messaging, and Squarespace website design.
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Who do you work with?
I work with heart-led entrepreneurs, creatives, service providers, and coaches—typically those who are evolving in their business and craving a brand that meets them where they are now (not who they were three years ago). If you're seeking alignment, not just aesthetics, we’ll likely get along beautifully.
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What is brand strategy—and why does it matter?
Brand strategy is the foundation of everything. It’s your voice, your values, your audience, your positioning—it’s the clarity beneath the visuals. Strategy ensures your brand has meaning, direction, and a message people actually connect with. Without it, even the most beautiful design falls flat. With it? You create trust, alignment, and momentum.
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What makes your process different from other designers or agencies?
This isn’t a surface-level makeover—it’s an inside-out approach built on clarity, storytelling, and intentional growth. I combine deep brand strategy with soulful creative direction, so what we build actually feels like you—and works like a dream.
You won’t get cookie-cutter templates or vague deliverables. You’ll get a brand and website built on truth, trust, and thoughtful decisions that support the business you're meant to grow.
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Do you design websites, too?
Yes! I design strategic, story-driven websites using Squarespace—built to be both beautiful and functional. Whether you’re launching a new offer, shifting directions, or simply ready for a site that reflects your growth, I’ll help you create something that looks good, works hard, and feels like home.
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What’s included in your Squarespace website packages?
Every website package includes a custom, brand-aligned design on Squarespace, paired with thoughtful page flow and strategic user experience. I’ll write or refine your copy so it reflects your voice and guides visitors toward action. Each site is built with SEO in mind, from foundational keywords to backend setup, and is fully optimized for mobile. I also integrate the tools you need—whether that’s lead magnets, embedded forms, scheduling systems, or client workflows. After launch, I offer light support to make sure you feel confident managing everything. You won’t be left wondering what to do—I’ll guide you through the essentials so your site feels just as powerful behind the scenes as it looks upfront.
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Do you write all the website and brand copy?
Yes—unless you already have a trusted copywriter you love. But most clients prefer full support, and I specialize in brand-first copywriting. That means your voice will feel like your best self—polished, clear, and ready to connect—with SEO baked in where it matters.
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Is your work SEO-friendly?
Absolutely. SEO is woven into every stage—from keyword research and page titles to backend structure and user experience. The goal isn’t just visibility—it’s aligned visibility. I build websites and content that are not only optimized for Google, but that feel right for your audience.
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How much does branding or website design cost?
Most clients invest between $3,500–$10,000+ depending on what’s needed. I don’t do one-size-fits-all because your brand and goals are anything but average. After our Spark Call, I’ll put together a custom quote that reflects the exact support you need—nothing more, nothing less. Payment plans are always available, and we’ll create a setup that works for your business season.
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How long does a typical project take?
Most full brand and website projects take 3 to 6 months, depending on your needs, scope, and pace. I also offer one-time strategy sessions and shorter intensives if you’re looking for clarity before a bigger commitment.
Everything begins with a Spark Call—so we can figure out what makes the most sense for you.
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I already have a brand and website. Can you help me fix what’s not working?
Definitely. I offer Brand Alignment Audits, Website Conversion Audits, and Messaging & Strategy Intensives to help you realign without starting from scratch. Sometimes you don’t need a full rebrand—you just need to reconnect with your voice, rework a few key elements, and create more clarity around what’s next.
While I work exclusively with Squarespace for full website builds—to ensure the best possible experience for both you and your visitors—I’m always happy to audit other platforms and offer strategic insights. I may not be fluent in every tech stack, but I am fluent in alignment, user flow, and what makes a brand truly connect.
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How do I get started?
Start with a free Spark Call. It’s a casual 20-minute conversation where we talk through where you are, where you want to go, and whether I’m the right partner to help you get there. From there, I’ll guide you into a Discovery Session and tailor a proposal just for you.
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What’s your brand philosophy?
Clarity first. Connection always.
I believe the best brands are built from the inside out—and they age well because they’re rooted in truth. My philosophy is simple: build something that feels like home to your dream clients and gives you the confidence to grow from a place of alignment. -
Why is it called Nest+Branch?
Because the best brands are both grounded and expansive. The Nest is your foundation—your voice, your story, your values. The Branch is what grows from it—your visibility, your impact, your next evolution.
Together, we’ll create a brand that holds space for who you are and where you're going.
Ready to root, build, and grow your brand?
Let’s create something meaningful together!
Start with a Spark Call →