Our Story

Rooted in creativity. Built with strategy. Designed to evolve.

The Spark Behind It All

What if your brand could feel like home—clear, connected, and unmistakably yours?

Nest+Branch Creative Studio was born from that question—and the quiet conviction behind it.

I’m Madison Nedrig, founder, brand strategist, and creative partner to small business owners and personal brands who care deeply about how they show up in the world. I created Nest+Branch to be a different kind of studio—one that prioritizes clarity over chaos, strategy over surface, and emotional connection over empty trends.

This work is personal. Because your brand is personal. And when we treat it that way, everything shifts.

A woman with long wavy brown hair and green eyes smiling in an office setting with large windows and modern furniture.

Built on Intuition, Led by Intention

Before I ever knew what branding was, I was already doing it.

As a kid, I’d make elaborate presentations for everything—most notably, the PowerPoint that convinced my parents to get us a dog. I spent hours creating design boards, organizing “campaigns” in notebooks, and turning every school project into something visual and expressive. I’ve always been someone who sees stories in systems, beauty in structure, and strategy in creativity.

That instinct carried into my career, where I worked in marketing and branding for nearly a decade. I learned how to lead with intention, build trust through design, and turn big ideas into tangible results. I gained hands-on experience developing campaigns, supporting executives while guiding creative direction.

But the most important thing I learned? That the work that resonates—the kind that actually connects and converts—is the work that’s aligned. It’s thoughtful. It’s human. And it’s built to grow.

Why Nest+Branch

I started Nest+Branch because I wanted more than a business—I wanted to create a safe, creative space for brand transformation. A place where ideas could unfold without pressure. Where every strategy is personal. Every design is intentional. Every story is respected.

This studio is built on the belief that branding is both an art and a structure—a way to tell the truth beautifully and intentionally. We don’t chase trends. We root in values, refine your voice, and build a brand that feels like you and works for you.

Our signature framework—Root → Build → Grow—guides the entire process:

  • Root: Clarify your mission, message, and audience

  • Build: Design a cohesive brand identity and strategic website

  • Grow: Create tools, systems, and content that evolve with you

Whether you’re rebranding, rebuilding, or just beginning, I meet you where you are—and help you create something that lasts.

Where I Am Now

Today, Nest+Branch supports creatives, coaches, and small business owners across industries who want to build brands that reflect their growth—not resist it. I work closely with each client to uncover what makes their brand work—and make sure it actually works for them.

Every brand I build is rooted in emotional intelligence, consumer psychology, and soulful strategy. That’s my magic: blending clarity and creativity so your brand feels as powerful behind the scenes as it looks on the outside.

When I’m not deep in Notion dashboards or crafting copy with way too many parentheses, you can find me, coffee in hand, soaking in morning sunshine, scribbling ideas in a notebook, or dreaming about new ways to make brand building feel more easeful, energizing, and real.

A woman standing on a sandy beach, facing the ocean during sunset, with her hair in a ponytail, wearing a dark off-the-shoulder top and high heels, looking towards the horizon where the sky is partly cloudy with sun rays peeking through.

What I Believe

The Nest+Branch Philosophy

You don’t need to do more—you need to do what matters.

Branding should feel like alignment, not performance.

Your voice is your power—strategy helps it carry.

Creativity is sacred. Systems make it sustainable.

Quiet momentum beats loud chaos every time.

A brand built with care is a brand built to grow.

A computer screen displaying a skincare website with a smiling woman in a red top, navigation menu, booking button, and various device mockups showing the webpage on different screens.

Let’s Build Something That Feels Like You

Whether you’re starting from scratch or evolving something that no longer fits, Nest+Branch is here to help you build a brand that reflects your heart, holds your growth, and supports the life and business you’re actually building.

If you’ve made it this far, I already know something about you:
✱ You’re not here to play small. You’re here to do it right.
✱ Let’s make your brand feel like home.

Ready to root, build, and grow your brand?

Let’s create something meaningful together!

Start with a Spark Call →